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Two FDA Policy Changes That Are Reshaping Drug Development 

resource | article

Two FDA Policy Changes That Are Reshaping Drug Development

What the shift to one-trial approvals and the new individualized medicine framework mean for biopharma companies

Rare Disease Innovators
11 MIN READ

In February 2026, the FDA made two announcements that will fundamentally change how drugs are developed, approved, and brought to market.  

The first was a new guidance on individualized therapies for ultra-rare genetic diseases, establishing real-world evidence as the expected evidentiary pathway for approval. The second: a New England Journal of Medicine article by the head of the FDA declaring that one pivotal trial is now the default standard for drug approval, ending what the agency itself called “the two-trial dogma.” 

Together, these represent a sea change in the use of real-world data in drug and device approval. This is revolution, not evolution. 

How We Got Here 

Many people think the use of real-world evidence in a regulatory context is novel. The truth is, the FDA has been using it for decades. Drugs have had their approval revoked based on real-world safety signals. And the FDA has accepted RWE to demonstrate efficacy, but largely as a one-off when a traditional clinical trial wasn’t feasible or when there was significant unmet or public health need. Led by Dr. Richard Pazdur, the oncology division has been at the forefront of the regulatory use of real-world data, closely followed pediatric and rare disease. 

What has changed is the sophistication of the science. The design and analysis of real-world evidence has matured and the FDA has responded to those advances by accepting real-world evidence to a greater degree. At the same time, advances in molecular genetics and cell technologies have given the agency more confidence in the mechanistic understanding of how drugs work. These two forces, better real-world evidence and deeper biological understanding, converged to make this moment possible. 

There is also a practical dimension. The FDA cited “lowering capital costs for drug developers” as an important reason for this change. That language would have been highly unusual from the FDA at any point before this.

What Was Said: The Individualized Medicine Guidance

The FDA’s new Plausible Mechanism Framework guidance addresses individualized therapies for genetic conditions with a known biological cause. These are ultra-rare diseases where the patient population may be a handful of people and traditional randomized controlled trials are not feasible. 

The guidance establishes that for these conditions, real-world evidence can be seen as the standard for approval. External controls and natural history studies are now the expected approach. The FDA is directing companies toward this pathway, not merely accommodating it on a case-by-case basis. 

This is a first. Randomized, double-blind placebo-controlled have always been the default.  For regulatory and clinical operations professionals who have spent their careers running traditional trials, that is a significant shift and raises a plethora of questions: how do you ensure equivalence at baseline if you don’t randomize? What does fit-for-purpose mean? How do you translate real-world data into MedDRA and CDISC? 

What Was Said: One Trial as the New Default 

The standard for the FDA since 1962 wasn’t just a randomized, double-blind placebo- controlled trial but two such trials. Two adequate and well-controlled trials. The NEJM article, authored by the Commissioner and Chief Medical/Scientific Officer, declared that one pivotal trial is now the default for approval. The article names real-world evidence specifically as qualifying confirmatory evidence, alongside mechanistic science, animal models, and data from related indications. 

In an unusual departure, the Commissioner stated “lowering capital costs for drug developers” was an important consideration for this new paradigm, and that “Our move to change the FDA’s default position from two clinical trials to one will substantially reduce costs for sponsors and will speed drugs to market.” The economics are straightforward. A single pivotal trial costs between $30 million and $150 million, not including the costs of creating and filing the NDA/BLA. A fully real-world confirmatory study can be executed for 15% to 20% of that cost, including filing. The basic math will drive adoption. 

Another unusual aspect of the NEJM announcement is that there was no accompanying regulation or draft guidance published in the Federal Register proposing how this change would be implemented or seeking scientific and community feedback. We have been inundated with requests from companies to speak to them about what the FDA’s expectations are concerning the implementation of these changes. 

The good news is, the FDA has released 9 guidances on how real-world data can and should be used in a regulatory setting. But as with all such guidances, the key is understanding how to implement them. In the words of another FDA commissioner regarding these guidances: “Your job isn’t to find the holes in them, your job is to help the agency fix those holes.” 

What It Means 

Taken together, these two announcements create a new reality for drug development. Companies will do one trial, bring their drug to market, and then generate real-world confirmatory evidence while patients are already benefiting from the therapy and the company is generating revenue to fund the work. For small companies that have been surviving on venture capital, that changes the economics of development entirely. 

Here is what a real-world confirmatory study looks like in practice. You could conduct a second, randomized, double-blind placebo-controlled trial supplementing patients randomized to placebo with real-world external/synthetic controls. You could conduct a single arm study with fully external/synthetic controls. Or you could conduct a fully real-world trial emulation. The last is the fastest and most cost-effective. 

Regardless of the study, the very first step is to demonstrate that the proposed real-world data are fit-for-purpose, or more recently the FDA has referred to this as fit-for-use. There is no such thing as a dataset being generally fit-for-use, it is specific to the indication and to the drug. In addition to the data being relevant to the use case, data provenance, traceability, transformation, verification and quality must all be assessed. A first Type C meeting should be prepared with a proposed study design and a fit-for-purpose validation package for the Agency to review. 

If the FDA agrees, then you start the process of creating a protocol. This should be done withing whatever CRM system you use for clinical trials and in which you’ll maintain the trial master file, most often Veeva Vault. Like a clinical trial, traceability is key.  

The first question trial biostatisticians ask us is: how do you ensure baseline equivalence if you don’t randomize? With real-world data, we use propensity scores to generate inverse probability of treatment or standardized morbidity-mortality weighting. Here, we collaborate with a company’s real-world evidence team to build a bridge with biostats to design a statistical analysis plan incorporating the skills and expertise from both XX of the organization. 

From the real-world evidence teams, we’re asked: Why can’t we run this? Here we build a bridge to the FDA regulatory requirements for data management and analysis. 

And we work with both teams to set up the required infrastructure for a Clean Room Committee, to understand how diagnosis codes are translated into MedDRA for safety analyses, and how all the real-world data are translated into CDISC for the production of final TLFs. We work to address the technical challenges that come with validating real-world datasets with Pinnacle 21, and eCTD publishing with Veeva RIM, and submission through the FDA portal. 

What Companies Should Be Thinking About 

The most common reaction we hear from regulatory and clinical operations teams is that real-world evidence approvals are still the exception. That the FDA isn’t really ready for this. That it’s too risky to build a development program around it. 

These announcements make that position untenable. The FDA has told the industry directly: this is the expected approach for individualized therapies, and it is the default for confirmatory evidence across drug development more broadly. Companies that continue to operate under the old assumptions will watch their competitors get to market faster and cheaper. 

But the enthusiasm has to be tempered by the reality of execution. The FDA expects real-world evidence studies to be treated with the same rigor as traditional clinical trials. There are now eight or nine guidances that lay out exactly how. Companies must prespecify endpoints, register the study, submit a protocol through the same review and approval process. The agency expects data provenance, traceability, transparency, and auditability. They expect companies to demonstrate that the data is fit for purpose for the specific disease and dataset. 

This is where most companies run into trouble. The skillsets required to do this work are split across two groups that typically do not work together. Real-world evidence scientists understand the epidemiology, the propensity score methods, the claims database structures. Clinical development teams understand the regulatory environment, the SOPs, the FDA’s expectations for how data must be managed and submitted. But those two worlds operate with very different processes, vocabularies, and standards. 

For smaller companies, one or both of those capabilities may not exist internally at all. For mid-sized companies with internal RWE teams, those teams often have no experience working in a regulatory environment. And for clinical trial teams at companies of any size, real-world evidence methods are frequently unfamiliar territory. 

There is also a technology dimension that is easy to underestimate. The FDA’s own systems are still adapting to accommodate real-world datasets at scale. In our experience, submitting real-world evidence to the FDA has been a learning process for the agency itself. The guidances lay out what the FDA wants, but there are practical gaps between theory and implementation. The FDA has been direct about this: it is the submitting company’s job to solve those problems, not to point them out. 

Where Slipstream Fits 

Slipstream’s Digital CRO practice was built before these announcements, specifically for the kind of evidence generation the FDA is now making standard. 

We bridge the gap between real-world evidence science and clinical trial regulatory standards. We bring regulatory SOPs to RWE teams and introduce real-world design and analytic methods to clinical trial teams. For companies without internal RWE capability, we provide it entirely. 

Our team includes epidemiologists, data scientists, biostatisticians, programmers, medical writers, and regulatory experts. We operate within compliant systems where every change is tracked and auditable, with more than 250 SOPs that guide how data is managed from intake through FDA submission. Our partnership with Komodo Health gives our clients access to a 330-million-patient healthcare claims database that is transferable to the FDA while maintaining HIPAA compliance. 

We have led FDA submissions with real-world evidence as the primary basis for approval. We understand the practical challenges the guidances do not fully address. And we operate as both a technology company and a life sciences company, which matters because the intersection of those two capabilities is exactly where the hardest problems in this space live. 

The FDA just formalized what we have been building toward. The question for companies now is whether they have the right partner to execute. 

Accelerate What’s Next.

Connect with our team to design enterprise platforms, modern data foundations, and scalable operations that accelerate impact.

Slipstream Co-Authors First Comprehensive Cost Study on Hereditary Hemorrhagic Telangiectasia in the American Journal of Hematology

Press Release

Slipstream Co-Authors First Comprehensive Cost Study on Hereditary Hemorrhagic Telangiectasia in the American Journal of Hematology

Blue Bell, PA – July 10, 2025 – Slipstream, a trusted technology partner serving the Pharmaceutical and Biopharmaceutical industry, is proud to announce its co-authorship of a groundbreaking study on Hereditary Hemorrhagic Telangiectasia (HHT), recently published in the American Journal of Hematology.

The study, “Characterizing the Healthcare Utilization and Costs of Hereditary Hemorrhagic Telangiectasia”, is the largest study of patients with HHT ever conducted, including over 24,000 patients living with this rare, inherited bleeding disorder. The research reveals that, within this sample, the direct medical costs for HHT exceeded $450 million annually in the United States, driven primarily by the treatment of bleeding-related complications, including IT anemia.

By leveraging Komodo Health’s Healthcare Map®, which includes data from over 330 million US patients, we have been able to characterize a rare disease whose natural history and burden have never been well-defined or fully understood, said Tracy J. Mayne, PhD, Senior Vice President of Regulatory and Life Science Research at Slipstream. We now know that nearly 60% of patients diagnosed with HHT have bleeding so severe that it causes anemia, and a significant portion of those patients receive frequent IV iron and/or red cell transfusions. The burden for both patients and the healthcare system is enormous, with significant implications for advocacy and drug development.

The research team, which includes collaborators from Massachusetts General Hospital, Cure HHT, and Diagonal Therapeutics, utilized Komodo real-world claims data to evaluate the economic burden of disease in a cohort of more than 24,000 patients in 2022 and 2023.

Key findings from the publication include:

Notably, the prevalence of liver transplantation among HHT patients, arising from complications of liver AVMs, was 40 times greater than in the general U.S. population.

Per patient per year (PPPY) costs for people living with HHT are comparable to or surpass those of other rare and resource-intensive diseases.

Bleeding and its consequences were identified as the primary drivers of healthcare costs.

Mean PPPY costs for all HHT patients were >$19,000 across 2022 and 2023, about 20% higher than those for sickle cell disease.

HHT patients with anemia, while accounting for nearly 60% of the HHT patient population, were responsible for approximately 80% of the direct medical costs.

Slipstream was founded on the belief that technology should empower the life sciences industry to move faster, work smarter, and operate more efficiently, said Brandon McKay, Chief Executive Officer at Slipstream. Studies like this one validate how the right data, paired with the right expertise, can redefine what is possible in healthcare. This collaboration is exactly the kind of work we strive to do partnering with innovators across the ecosystem to unlock the power of real-world data and digital platforms. Our goal is always to accelerate impact where it matters most, improving patient outcomes.

This landmark study provides critical evidence of the high level of unmet need for patients living with HHT, who have few treatment options and no approved drugs that modify disease or are able to slow or halt progression. This study strengthens the case for future therapeutic development and is an example of the value real-world evidence and the Komodo health database bring to the rare disease space.

The full article is available online through the American Journal of Hematologyhttps://doi.org/10.1002/ajh.27756

About Slipstream
Slipstream is a trusted technology partner exclusively serving the Life Sciences industry. Our global team brings deep domain expertise and pragmatic, end-to-end solutions that simplify complex challenges across the entire product lifecycle. We deliver with speed, compliance, and foresight— empowering clients to accelerate research, optimize time to market, and improve patient outcomes, ensuring technology keeps pace with their life-changing mission. Learn more about Slipstream IT

About Slipstream’s Digital CRO Practice
Slipstream’s Digital CRO Practice is advancing drug development by utilizing real-world data and current data science to create external/synthetic controls and real-world/placebo hybrids as primary basis of approval for drugs developed to treat rare diseases. As a market leader in digital pharmaceutical digital platforms, Slipstream combines deep therapeutic expertise with real-world regulatory experience and industry-leading technology to help rare disease companies achieve approval faster and at significantly reduced cost. Using large national databases, Slipstream also assists in site identification and recruitment for rare disease trials. Learn more about out Market Leading Digital CRO Practice

In-Housing Omnichannel Orchestration

resource | whitepaper

In-Housing Omnichannel Orchestration

A Point of View for Life Sciences IT and Omnichannel Leaders

1 MIN READ

Overview

Life sciences companies are rethinking how they allocate capital and resources for omnichannel orchestration. Early investments prioritized speed: fully outsourced, packaged orchestration products that could be stood up quickly and demonstrate immediate value to commercial teams. That approach worked, at first, but expectations have changed.

Orchestration is no longer viewed as a static capability or a point solution. It must evolve continuously, adapt to changing brands and channels, reuse enterprise customer context, and operate with clear governance across commercial, medical, and digital teams.

As a result, orchestration is increasingly being brought in-house. This shift is not about slowing down innovation. It’s about establishing orchestration as a core enterprise capability, one that is scalable, governable, and deeply connected to the organization’s data, platforms, and operating model.

This point of view outlines:

  • Why orchestration is moving in-house as maturity increases.
  • What a practical target architecture looks like for life sciences organizations.
  • How to migrate safely without disrupting field execution or digital programs.

AI in Pharma: From Experimentation to Execution

resource | whitepaper

AI in Pharma: From Experimentation to Execution

Transforming the Life Sciences Enterprise with Measurable, Purpose-Built AI

Emerging Biotech Large Pharma
1 MIN READ

Executive Summary

The life sciences industry is at a critical inflection point. Artificial intelligence (AI) has rapidly evolved from experimentation into expectation, driving tangible productivity, efficiency, and user-experience gains across the pharmaceutical value chain. Yet, many organizations remain trapped in “pilot purgatory,” where proof-of-concepts fail to scale or demonstrate measurable ROI.

This white paper outlines how leading pharmaceutical companies are shifting from fragmented experimentation to purpose-built AI initiatives that deliver business value. Drawing insights from industry leaders and recent discussions at Dreamforce, we explore how organizations can realign business processes, measure success with clarity, and accelerate transformation through co-sponsorship, accessibility, and talent.

Slipstream Announces New Investment from GreyLion Partners and Denali Growth Partners

Press Release

Slipstream Announces New Investment from GreyLion Partners and Denali Growth Partners

Investment further positions Slipstream for continued growth

BLUE BELL, Pa. – August 5, 2025–Slipstream IT (“Slipstream”), a trusted technology partner serving the pharmaceutical and biopharmaceutical industry, today announced an investment from GreyLion Partners LP (“GreyLion”), a U.S. private equity firm focused on high-growth businesses. The investment complements Slipstream’s existing equity investment from Denali Growth Partners (“DGP”), which also participated alongside GreyLion. The financing will further enable the Company to continue investing in people, systems, and processes, while expanding its offerings in new and existing markets through organic growth and potential add-on acquisitions. Terms of the transaction were not disclosed.

Slipstream operates at the intersection of an increasingly complex and evolving pharmaceutical and biotech landscape, in an expanding market for outsourced IT services. This latest investment will fuel the continued growth of Slipstream’s capabilities across Cloud CRM Solutions, R&D and Commercial Services, IT & End User Services, AI, and Information Management.

The dynamic pharmaceutical regulatory environment requires a need for compliant capabilities with specific expertise around the industry, and our suite of services is catered to support these unique requirements and complexities, said Brandon McKay, CEO and Founder of Slipstream. We believe there are significant opportunities to further scale our platform. Our team is thrilled to partner with GreyLion and DGP. We look forward to leveraging their long-standing experience and expertise to help us achieve our strategic business objectives.

Slipstream’s mission is to empower Life Sciences organizations with pragmatic, scalable, and compliant technology solutions, enabling customers to accelerate innovation, adopt best-in-class practices, maintain digital integrity, and ultimately improve patient outcomes.

We are excited for the opportunity to serve as a strategic partner to Brandon and the Slipstream management team alongside DGP for its next phase of growth, said Henry Heinerscheid, Partner at GreyLion. We believe there is a significant opportunity for Slipstream to continue to scale while maintaining its focus on providing best-in-class service to life science and pharma companies, added Ryan Anderson, Partner at GreyLion.

Since partnering with Brandon and the Slipstream team in 2022, we’ve seen firsthand their ability to build a scalable, growing, and resilient business. They’ve continued to expand the platform and solutions with strategic clarity and execution. We’re proud to continue to support a management team we deeply admire, and are excited about the significant growth opportunities ahead, said Jesse Lane, Founder and Managing Partner of DGP. We are looking forward to continuing to support Slipstream and to working alongside the team at GreyLion, added Greg McDouglas, Vice President at DGP.

Legal and Financial Advisors
Kirkland & Ellis LLP served as legal counsel to the Company and advised on the Company’s financing and fund matters for DGP and GreyLion. Latham & Watkins LLP represented GreyLion. Choate Hall & Stewart LLP served as legal counsel to DGP. Fox Rothschild LLP acted as counsel to management. Houlihan Lokey and Guggenheim Securities LLC served as financial advisors to Slipstream in connection with the transaction.

About Slipstream
Slipstream is a trusted technology partner exclusively serving the Life Sciences industry. Our global team brings deep domain expertise and pragmatic, end-to-end solutions that simplify complex challenges across the entire product lifecycle. We deliver with speed, compliance, and foresight— empowering clients to accelerate research, optimize time to market, and improve patient outcomes, ensuring technology keeps pace with their life-changing mission. Learn more about Slipstream IT

About GreyLion Partners LP
GreyLion focuses on investing in high-growth businesses in the lower middle market across two sectors: (i) services and (ii) specialized industrial and manufacturing. The team seeks to partner with existing owners and management teams to deliver capital in tailored and flexible structures. The GreyLion partners have spent nearly two decades executing a consistent strategy of investing $25-$125 million of capital per investment, primarily within the United States. They currently manage private equity funds with aggregate commitments of approximately $2.0 billion. For more information on GreyLion, please visit www.greylion.com.

About Denali Growth Partners
Founded in 2021, DGP is a Boston-based growth equity firm. DGP seeks to partner with exceptional entrepreneurs who are building growing, profitable, and capital-efficient companies. As of May 1, 2025, the firm manages more than $750 million in Regulatory Assets Under Management. For more information about DGP, please visit www.denaligrowth.com or follow the firm on LinkedIn.

Enterprise Clinical Data Modernization with DATAstream

resource | case study

Enterprise Clinical Data Modernization with DATAstream

How a Unified Clinical Data Hub Cut Manual Work by 80% and Delivered Near Real-Time Trial Visibility

Emerging Biotech
2 MIN READ

Challenge

Clinical data fragmentation across CROs, systems, and sources created operational bottlenecks. Clinical data originated from multiple vendors, EDC, RTSM, Imaging, Bioanalytical Labs, & Sample Management, each providing data in different formats, structures, and delivery frequencies. This led to:

  • Significant data latency due to manual aggregation from disparate systems
  • No standardized data model to support cross-trial analytics or scalability
  • Inconsistent validation and limited traceability, increasing downstream risk
  • Redundant data handling across teams, driving operational inefficiencies

Without an integrated foundation, the teams lacked real-time visibility into trial performance and site-level metrics.

Solution

Slipstream deployed DATAstreamTM Clinical to centralize, standardize, and automate ingestion, transformation, and delivery of all clinical datasets. The solution included:

  • Azure Data Factory (ADF) & Synapse Pipelines orchestrated through DATAstream’s metadata-driven framework
  • Azure Data Lake Gen2 for secure, scalable storage and archival
  • Synapse Data Warehouse structured using DATAstream’s Medallion architecture for analytics and governed access
  • Logic Apps for automated monitoring, alerts, and notifications
  • Power BI & Power Apps for role-based visualization and operational dashboards
  • DATAstream’s validation engine ensuring standardized ingestion and quality controls across all clinical sources
Slipstream’s DATAstream Clinical platform unified our end-to-end clinical data ecosystem, delivering real-time visibility, improved quality, and operational efficiency across all trials and teams.

Results

The customer cut manual aggregation by 80%, gained near real-time study visibility, improved decision-making with consistent data, strengthened cross-team collaboration, and reduced costs by eliminating redundant reconciliation and purchases.

Highlights

The customer cut manual aggregation by 80%, gained near real-time study visibility, improved decision-making with consistent data, strengthened cross-team collaboration, and reduced costs by eliminating redundant reconciliation and purchases.

Kickstarting Claims — Simple and Flexible Best Practices for Claim Review and Approval

resource | article

Kickstarting Claims

Simple and Flexible Best Practices for Claim Review and Approval

5 MIN READ

Claims Out-of-Box

For a long time now, the life sciences industry has been very interested in reaching a point where their content is modular for omni-channel delivery. One of the biggest prerequisites for reaching this ideal is having a well-curated, robust, accurate, and compliant Claims Library.

Veeva Vault PromoMats provides powerful tools for managing the lifecycle of product claims. However, the out-of-box process for claim review and approval provided in PromoMats is largely manual and vague, lacking task assignments, security, and role-based approval that is critical before implementing a piece of language into promotional content.

This article explores best practices that our experienced team has discovered for optimizing the claim approval process, particularly for life sciences organizations just starting on their claims journey.

Understanding the Need for a Structured Workflow

In its default configuration, Veeva Vault’s claim review and approval process is manual. This means that claims are reviewed and approved without the use of automated tasks or roles. Essentially, whoever has access to edit claims can change their state, including making them approved for use. While this simplicity can be beneficial for small teams in a straightforward environment, in our experience, it often falls short in the complex or regulated environments of pharma where accountability and traceability are paramount.

A structured approval process is essential for ensuring that claims are reviewed efficiently and accurately. One way to approach this requirement is to introduce a task-based workflow, governed by a Librarian, that allows for the dynamic assignment of reviewers and approvers. This ensures that the right people are involved at the right stages of the process.

A Good Start

Our recommended starter review process for claims involves sending a task to the Librarian to triage which users/roles should review and approve the claim. Since these users/roles tend to differ depending on the nature and context of the claim, the easiest way to ensure flexibility when you are just starting out is to allow your Librarian to make these determinations based on criteria, SOPs, and their own expertise.

Here’s how this can be implemented:

  1. Initial Submission: When a claim is submitted, it triggers a task assigned to a Librarian.
  2. Triage by Librarian: The Librarian reviews the claim and determines the appropriate internal users who should be involved in the review and approval process.
  3. Adding Participants: Using the “Add Workflow Participants” feature, the Librarian assigns the claim to the selected reviewers.
  4. Review and Approval: The assigned participants review the claim, provide feedback, and approve or reject it as necessary.
  5. Final Approval: Once all reviewers have approved the claim, it moves to the final Approved state or is returned to Draft for revision and resubmission.

Again, this workflow ensures that claims are reviewed by the appropriate experts, reducing the risk of errors and improving compliance with regulatory requirements. Overall, this will result in a well-curated, clean, reliable claims library.

Implementation

Implementing and optimizing workflows can be complex and time-consuming, especially considering how many hats we are all wearing just on a daily basis. This is where Slipstream IT services come in. Slipstream IT specializes in helping pharmaceutical companies implement and enhance their Veeva Vault claims management processes with the highest level of excellence and white-glove service.

Slipstream IT can provide the following services to help you achieve an optimized claim approval process:

  • Workflow Design and Implementation: Slipstream IT can design and implement customized workflows that meet your specific needs, ensuring that your claims are reviewed and approved to high standards. Our consultants are experienced and committed to your organization’s success in the IT and compliance space above all else.
  • Training and Support: Slipstream IT offers training and support to ensure that your team is fully equipped to use the new workflows effectively. We provide live training sessions, recordings exercises, and quick reference guides for a well-rounded experience.
  • Ongoing Optimization: We at Slipstream IT want to be your partner for the long haul — providing ongoing optimization support services to ensure that your systems continue to meet your evolving needs. We offer competitive, flexible support plans to ensure that your systems don’t miss a beat and are operating at the highest level of efficiency.

Conclusion

Optimizing the claim approval process is essential kickstarting your modular content journey and ensuring compliance, speed, and accuracy in building your claims library. By implementing structured processes that leverage flexible, context-specific participation, you can ensure that claims are reviewed by the right people at the right time with the right result.

For pharmaceutical companies looking to enhance their claims management processes, we would like to partner with you to provide the expertise and support needed to implement workflows and ensure ongoing optimization. By leveraging Slipstream IT’s services, you can streamline your claims management and focus on what you do best — developing life-saving medicines and technologies.

Accelerate What’s Next.

Connect with our team to design enterprise platforms, modern data foundations, and scalable operations that accelerate impact.

All-In-One: Using Portals for Accessing Approved Content in PromoMats and Medical Vaults

resource | article

All-In-One: Using Portals for Accessing Approved Content in PromoMats and Medical Vaults

3 MIN READ

Introduction

In recent years, I have noticed a shift in how life sciences companies prefer to provide their sales and medical representatives with access to approved content. Traditionally, Customer Relationship Management (CRM) systems like Veeva CRM, and its Closed Loop Marketing (CLM) functionality integrated with Vault, have been the go-to solution for managing and distributing content to these users. However, a growing number of clients are now interested in Portals within their existing PromoMats and Medical Vaults as a simpler, superior alternative.

This article explores the rise in popularity of these Portals, their advantages and limitations, and provides a comprehensive understanding of what Portals are and are not.

From Storage to Storefront

To understand the growing preference for Portals, it’s essential to grasp how they fit into the fundamental structure of PromoMats and Medical Vaults. Portals were originally created to be used in conjunction with Digital Asset Management (DAM) in PromoMats. They were an enhanced UI for content creators to shop for components. However, they are not limited to this use case.

Think of the Vault PromoMats (or Vault Medical) Document Library as a vast warehouse where all your content is stored—both approved and unapproved. Within this warehouse, the Portal Library functions like a Shop, containing only the pieces that you want your portal users to see and use. The Portal Homepage acts as a Storefront to showcase the best-of-the-best content, making it easily accessible to portal users.

what portal is

Think of Portals as an enhanced, focused Vault UI. Portals within PromoMats and Medical Vaults offer a simple storefront interface and curated library for teams to access and promote key content. This intuitive user experience is designed to facilitate quick access and consumption of content. Here are some key features of Portals:

Auditing and Reporting: Automatic tracking of usage for compliance and performance insights.

Simple Storefront Interface: User-friendly UI with Carousel, Featured Items, and system-curated widgets (e.g., Most Viewed).

Content Filters: Easily find documents with single-button, customizable filters.

Quick Access and Consumption: Features like Quick Actions and Quick View help users make swift decisions.

External Links: Share specific content via external links for increased access.

What Portal is NOt

Not a Separate Application: Portals exist within Vault as a tab; users need Vault logins.

No Additional Permissions: Document security remains unchanged; expired content is restricted per role permissions.

Not Fully Curated by the System: Requires Librarian management for content and widgets.

Not Available on Vault Mobile App: Accessible via desktop or mobile browser, not through the Vault Mobile app.

Cannot Fully Replace CRM: Portals lack CRM’s interaction-tracking features.

Advantages of Approved Content Portals

Included Out-of-the-Box: No extra licensing required; use cases for DAM and approved content.

No Integration Maintenance: Reduces complexity by keeping content within Vault.

Intuitive User Experience: Focused, streamlined interface for reps.

Simplified Search Functionality: Easy and effective content discovery.

Curated Content: Ensures only the most relevant materials are accessible.

Conclusion

Portals within PromoMats and Medical Vaults have emerged as a popular solution for curating and pushing approved content to reps. Their intuitive user experience, simplified search functionality, and curated content make them an attractive alternative to integrating with CRM systems. While they offer several advantages, it’s important to recognize their limitations and ensure that they are used in conjunction with other tools to provide a comprehensive solution for your reps.

Accelerate What’s Next.

Connect with our team to design enterprise platforms, modern data foundations, and scalable operations that accelerate impact.

First Things First: Unlocking Modular Content — by Implementing Claims and DAM

resource | article

First Things First: Unlocking Modular Content — by Implementing Claims and DAM

5 MIN READ

The Modular Content Ideal

The word of the day in life sciences marketing for years has been Modular Content: the latest evolution in material development that allows for untold efficiency and compliance in adapting your content for use in any channel.

What is the reality?

According to Veeva, a Modular Content approach can increase your average speed to market by 50+%, reduce the cost to create content by 20+%, and cause 75% of content to be approved in only one review cycle. (Source: https://www.veeva.com/products/vault-promomats/modular-content/)

In the fast-paced world of life sciences and pharmaceutical marketing, the ability to swiftly create, manage, and distribute compliant promotional content is crucial. So why not implement Modular Content? After all, the functionality is already included in your Veeva Vault PromoMats, just sitting there waiting for you to take advantage of it — no additional license needed!

But before you start creating Content Modules in your PromoMats, there are some foundational things that need to be in place. Content Modules are just that — a module system — meaning we need the assets and components to put into the Content Modules before they are of any use to us. We need a foundation before we can build the Modular Content house.

Enter Claims and DAM.

PromoMats offers robust Text Asset Management (Claims and Reusable Text) and Digital Asset Management (DAM) tools not only to streamline the content creation and approval processes, but also to pave the way to our Modular Content destiny. Centralizing the storage of our assets and components in PromoMats is fundamental to taking advantage of Modular Content.

Here are just a few reasons why you should consider incorporating Claims and DAM into your content strategy today:

The Power of text assets

Text Assets in Veeva Vault PromoMats are pre-approved pieces of text, such as claims, disclaimers, and taglines, that can be reused across materials. By implementing Text Assets, you can:

  • Ensure Consistency: Maintain consistent messaging across all marketing materials.
  • Boost Compliance: Reduce the risk of non-compliance with regulatory requirements by using pre-approved text snippets that are linked to supporting references.
  • Increase Efficiency: Save time by reusing text, eliminating the need for repetitive reviews and approvals.
  • Suggest Links: Automatically link matching claim statements in your content to approved Text Assets for easy visibility during review and approval.
  • Harvest Claims: Build out a robust text asset library quickly by harvesting claims from already-approved materials with text that is linked to eligible references.

The Role of Digital Asset Management (DAM)

Digital Asset Management (DAM) within Veeva Vault PromoMats enables the efficient storage, organization, and retrieval of digital assets such as photos, logos, and graphs. Here are some ways DAM can benefit your content strategy today:

Reduced Redundancy: Avoid duplication of assets by providing a single source of truth for all digital content. This reduces cost-of-creation and increases consistency across your materials.

Streamlined Workflows: Centralize all digital assets in one place, making it easier for teams to collaborate and access the latest versions. Brand Portals make this particularly easy, creating a user-friendly virtual storefront for your content creators to access approved digital assets.

Enhanced Compliance: Ensure that all digital assets meet regulatory standards and are properly licensed through librarian checks before a digital asset is approved.

The Path to Modular Content

Once these crucial building blocks are in place — a robust Text Asset Library and a centralized Digital Asset Management system — you can really kick your content creation operation into overdrive by introducing Modular Content.

Modular Content will allow you to systematically assemble and reassemble these accumulated Text Assets and Digital Assets in channel-agnostic “modules”. These modules can contain Rulesets for how the assets must be used in order to reduce avoidable errors. The modules can be created for global use or localized for specific countries and/or products. Finally, the content modules are reviewed and approved before being made available for use.

Approved content modules can be added to documents or placeholders for easy reference for content creators and reviewers. The modular content panel on the document allows you to link all your assets from the content module used in the content for easy reference and review. Finally, all this accumulated data allows you to report on where content modules are used, how often they are used, and how Modular Content is improving approval time over content made from scratch.

Conclusion

Incorporating Text Assets and Digital Asset Management in Veeva Vault PromoMats is more than just a tactical move — it’s a strategic investment in your content development process. By laying this groundwork, you’re setting the stage for the successful implementation of Modular Content, which will further enhance your team’s ability to create, manage, and distribute compliant marketing materials with speed and precision. As your teams embrace these tools, you will watch as your content strategy evolves into a powerhouse of compliance, efficiency, and speed.

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